train with confidence.
be the fear.
To empower everyday athletes to reach their full potential in endurance sports through personalised coaching, strength integration, and ongoing support. together we build confidence, consistency, and long-term success.
be the fear
performance principles
Individualisation
Every athlete is different. Your coaching should reflect your unique goals, experience, lifestyle, and schedule—so your plan works for you, not the other way around.
Strength for Endurance
Strength training isn’t optional. It builds durability, improves performance, and supports long-term success in sport and life.
Communication & Service
Coaching is a two-way street. You’ll get clear, consistent support and honest feedback so we can adjust as needed and make progress together. But communication goes both ways: your updates, feedback, and questions help guide your training and ensure we stay aligned.
Perseverance
Improvement takes effort. You don’t need to be perfect, but you do need to keep showing up. Bold goals take commitment, consistency, and courage.
Balance
Training should support your life—not take over it. The best plan is one you can stick with. Balance leads to sustainability, enjoyment, and long-term growth.
getting started is easy
Whether you’re chasing your first finish line, building confidence in training, or aiming for a personal best, I’m here to help.
Just fill out the contact form to share a bit about your goals and experience or click that “book a coach chat” button at the top.
IRONMAN 70.3 Coming Up?
Download your free Race Week Planner – a complete checklist and guide to packing, planning, and nailing your IRONMAN 70.3 race week.
PARTNERSHIPS
Be The Fear is proudly partnered with Infinit Nutrition Australia, providing custom-blended hydration and fueling solutions for endurance athletes. All coached athletes receive a 10% discount to support their training and race-day performance.
Reach out to Coach Bec for how to claim your athlete discount.
What Athletes Are Saying
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I just want to say that Bec you are an amazing personal trainer. With your encouragement and perseverance you have managed to get me back in the gym and on my bike. Your program has already started to show improvements in my fitness. The improvement in my bike training is fantastic. Feeling better and stronger than I have in years. I know I have set a goal for next year and with your training I feel that I will achieve that goal. Thanks for everything.
Barry.
Cyclist and Strength
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Has a font of knowledge in both Triathlon and Strength training, also is quite down to earth and is willing to put the time in to help
Paul.
Strength and Run.
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I would just like to thank Bec for her time and patience, I have had many PT's over the last 15 years and have found Bec to be the best. She has taken more time than any other PT with my initial apptointment and then developing a program that would suit my abilities. In the last 6 months my fitness has improved immensly, my mobility (which at 70) was starting to deteriorate has improved and I feel 10 years younger. Bec has done both a strength program and bike for me and although sometimes it seems like hard work, the improvements that I have seen in myself have amazed me. Thank you for all your hard work.
Ren.
Cyclist and Strength.