Becoming the Fear:

My Story as an Athlete and Coach

Hi, I’m Bec — founder of Be The Fear, triathlon coach, personal trainer, and someone who knows exactly how it feels to take on something that once seemed out of reach.

I didn’t grow up in endurance sport. I found running first, then discovered triathlon — and it completely changed my life. Learning to swim freestyle as an adult was one of my biggest challenges and overcoming that fear is still one of my proudest accomplishments.

For over a decade, I’ve been passionate about triathlon. I trained, raced, and coached myself and others while working full-time in the military and then as a civilian security analyst. But over time, I knew I wanted more — to help everyday athletes do things they never thought they could. After completing my own IRONMAN journey, I made the decision to leave corporate life and turn that passion into a career.

My mission as a coach is simple: to help age-group triathletes train with confidence and purpose, integrate strength for long-term performance, and build a life that supports endurance goals without burnout.

Personal Journey

I bring not just technical knowledge but real-world experience of what it’s like to train around a full life, to chase goals while navigating fear, and to keep showing up when it matters most.

I’ve stood on the start line of my first triathlon with nerves buzzing. I’ve juggled early mornings and two-a-day sessions around long workdays. I’ve trained through setbacks, breakthroughs, and everything in between. That’s why I design plans that fit your life, not the other way around.

2nd place age group – IRONMAN 70.3 Western Sydney 2024
10th place age group – IRONMAN Cairns 2023
5th place age group – Mooloolaba Triathlon 2024 (Olympic Distance)
From “can’t swim” to feeling confident in open water starts.

Race Highlights

These results represent years of hard work and more importantly, they’re a reflection of what happens when you choose to back yourself and keep going.

why be the fear?

Be The Fear isn’t just a name — it’s a mindset. That mindset I learned through years in the military and Ironman training, and it is central to everything I coach. It’s about showing up even when you’re scared, backing yourself when the goal feels big, and becoming the version of you that others (and eventually, you) see as strong, capable, and resilient. It’s about becoming the fear.

And it is a cool play on my name =)

my plan for be the fear

Be The Fear exists to give every age-group triathlete the clarity, confidence, and structure they need to reach their goals — whether that’s finishing their first IRONMAN or qualifying for a championship.