FROM FIRST TO FASTER

Personalised IRONMAN & 70.3 coaching for athletes ready to step up in distance and race faster with confidence, structure, and strength-integrated training.

Coaching starts with a conversation.

Be The Fear Logo

Online Triathlon Coach | Personalised IRONMAN & 70.3 Coaching

From first to faster with a plan that fits your life. Weekly training, direct communication, and strength built into every plan. Based in Brisbane, coaching IRONMAN and IRONMAN 70.3 athletes across Australia online.

At Be The Fear, I help age-group triathletes training for IRONMAN and IRONMAN 70.3 move from first long-course efforts to faster race performance. Whether you’re stepping up in distance or chasing a stronger 70.3 or IRONMAN result, you’ll work directly with me on personalised, strength-integrated triathlon coaching built around your life, your goals, and your race day ambitions.

You’ll work directly with me as your coach, with training built around your goals, abilities, and real life. Every plan includes strength training to support performance, reduce injury risk, and promote longevity in the sport.

I’ve been where you are: learning freestyle swimming as an adult, chasing podiums, hitting burnout, and finding my way back to the sport I love. That journey shapes how I coach: with empathy, realism, and a focus on helping you reach big goals without losing the joy along the way.

Australian Veteran Owned Business

be the fear

performance principles

These principles guide how I build your training so you can train with confidence and purpose.

8020 Endurance Certified Coach
Trainingpeaks Level 2 Coach
IRONMAN U Certified Coach

Individualisation

Every athlete is different. Your coaching should reflect your unique goals, experience, lifestyle, and schedule—so your plan works for you, not the other way around.

Strength for Endurance

Strength training isn’t optional. It builds durability, improves performance, and supports long-term success in sport and life.

Communication & Service

Coaching is a two-way street. You’ll get clear support and honest feedback — and your updates help me adjust your training so we stay aligned.

Perseverance

Improvement takes effort. You don’t need to be perfect, but you do need to keep showing up. Bold goals take commitment, consistency, and courage.

Balance

Training should support your life—not take over it. The best plan is one you can stick with. Balance leads to sustainability, enjoyment, and long-term growth.

Ironman Coach Bec

I’m Bec Fear a certified IRONMAN & 70.3 coach, strength specialist, and competitive age-group athlete who knows what it takes to go from learning freestyle as an adult to standing on the IRONMAN 70.3 podium. I’ve raced everything from sprint triathlons to full-distance IRONMANs, and my own journey has taken me from burnout to comeback giving me a unique perspective on performance, resilience, and balance.

With a background in strength coaching and over a decade of experience helping others build fitness in both military and civilian environments I create training that goes beyond just logging sessions. Every athlete I work with gets individualised support, integrated strength for longevity, and direct communication. Whether you're chasing your first IRONMAN finish line or qualifying for world championships, I’m here to help you train with confidence.

IRONMAN 70.3 Sunshine coast Finish line
Ironman70.3 Sunshine Coast 2025 Run

getting started is easy

Get in touch to share a bit about your goals and experience. I’ll review your details and get back to you with the next best step — whether that’s answering a few questions by email or booking a call.

stay in touch

Sign up to Beyond the Fear monthly newsletter to stay in touch.

Struggling with open water swims?

If open water anxiety gets in your head, you’re not alone.

I’ve put together a free guide with practical strategies to help you stay calm, focused, and more confident in open water without needing to be a “strong swimmer.”

PARTNERSHIPS

Be The Fear is proudly partnered with Infinit Nutrition Australia, providing custom-blended hydration and fueling solutions for endurance athletes. All coached athletes receive a 10% discount to support their training and race-day performance.

Reach out to Coach Bec for how to claim your athlete discount.

Be The Fear is a proud partner of Australian Partners of Defence, supporting the defence and veteran community.
This partnership reflects a commitment to recognising service to Australia and supporting the mental and physical resilience required for long-term health, performance, and wellbeing.

What Athletes Are Saying

  • Working with Bec has been one of the best decisions I’ve made for my training. Her experience and depth of knowledge to share has been truly invaluable, and it’s clear she genuinely care about helping her athletes improve and achieve their goals. Bec knows exactly when to push me and when to adapt training to keep it sustainable and enjoyable. Since starting, I’ve become stronger, fitter, and far more confident than I ever managed especially in my riding. Beyond the physical progress, her encouragement and belief in me has helped me achieve things I didn’t think were possible. I’d highly recommend her to anyone wanting to improve, whether you’re a beginner or chasing big race goals.

    - Alannah.

  • I would highly recommend be the fear coaching due to the personalised approach, which takes into consideration your physical and mental health alongside work and personal commitments, while continuing to push you towards your goals.

    - S.L.

  • I trained for 5 months for my last half marathon using an app online which was suggested to me by everyone, and I finished 1h 40 minutes. After just 1 month with Be The Fear, I had another race and beat my time by 10 minutes.

    - Julian

  • Very knowledgeable. Well-structured training. Encouraging and supportive trainer. Nice variety of sessions. Invested and interested in your events and races. If you follow the training plan it will definitely get you where you need to be.

    - Matt.

  • Bec has been very supportive and accommodating of life’s ups and down as you set out to chase your goals.

    - Chelsey

  • I just want to say that Bec you are an amazing personal trainer. With your encouragement and perseverance, you have managed to get me back in the gym and on my bike. Your program has already started to show improvements in my fitness. The improvement in my bike training is fantastic. Feeling better and stronger than I have in years. I know I have set a goal for next year and with your training I feel that I will achieve that goal. Thanks for everything.

    - Barry.

  • Thanks Bec for starting my journey in Ironman, your insights have been invaluable.

    - Brett

  • Has a font of knowledge in both Triathlon and Strength training, also is quite down to earth and is willing to put the time in to help.

    - Paul.

  • I would just like to thank Bec for her time and patience, I have had many PT's over the last 15 years and have found Bec to be the best. She has taken more time than any other PT with my initial apptointment and then developing a program that would suit my abilities. In the last 6 months my fitness has improved immensly, my mobility (which at 70) was starting to deteriorate has improved and I feel 10 years younger. Bec has done both a strength program and bike for me and although sometimes it seems like hard work, the improvements that I have seen in myself have amazed me. Thank you for all your hard work.

    - Ren.

  • I would like to highly recommend Bec Fear as a personal trainer. She consistently monitors and tailors her training techniques to suit your condition and goals.

    - Joe.

  • Bec is so amazing, enjoyed everything and all that I learned. She’s so knowledgeable and responds to all questions with great knowledge and speed.

    - Bonnie.

  • Bec has been great, very responsive, knowledgeable and thorough.

    - Jen

  • I’d say I've really appreciated the fact that she genuinely listens. If something isn't working or life gets in the way, she's happy to adjust the plan. At the same time, she encourages you to step outside your comfort zone and believe you're capable of more than you think.

    Grace

  • When I met Bec, I had a vague goal about ‘being stronger’ and wanting to deadlift 80 kgs by next year. My menopausal body was weak! From day one she created a supportive and motivating environment where I felt challenged and encouraged. She also has some magic techniques to improve mobility.

    What I liked most is Bec’s genuine investment in my success. She took the time to explain the purpose behind each training phase, which muscles do what, where are the pivot points and the physics behind getting the most out of an exercise.

    In addition to being a great coach, Bec is a nice, kind and interesting person who genuinely cares about your goals and will help you get there.

    Heather

  • Sincerely have loved My time with you Bec, I’m forever grateful.

    Laura

  • I can’t recommend Bec highly enough! Working with her throughout my Ironman 70.3 journey has been such a positive experience. She has provided great guidance, support and structure throughout my training, helping me build confidence and work towards a goal that initially felt quite daunting.

    I’ve learnt so much along the way and have really appreciated having a coach who has helped me prepare for such a big challenge. The whole experience has been incredibly rewarding, and I’m so grateful for all the time and effort Bec has put into helping me get to the start line.

    Whether you’re training for your first triathlon, a 70.3 or a full Ironman, I would absolutely recommend Bec. I’ve loved being part of this journey, and if I decide to take on another 70.3 or a full Ironman in the future, I’ll definitely be coming back!

    April

  • 6 months ago I couldn’t swim 50m and didn’t own a bike. With Bec’s guidance and training, I was able to complete an Olympic distance triathlon in a time of 2:39

    Julian

  • What would you tell an athlete considering Be The Fear?

    I’d absolutely recommend it. I’d probably just say be prepared to put the work in and trust the process. You’ll surprise yourself with what you’re capable of.

    Callum

  • Bec provides so much support through consistent communication. She is very easily reachable and the training plans were throughly thought out and planned. The loom videos provide an opportunity to forward plan and ensure that the week ahead is achievable! I loved my experience with Bec would 1000% go back when I'm ready for my next challenge!

    Chloe

  • What would you tell an athlete considering Be The Fear?

    Do it! 1000000%! you are the best.

    Georgia